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Functional and Health-Enhancing Juices

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By: Sean Moloughney

Editor, Nutraceuticals World

New Nutrition Business, London, U.K., has released “Functional and Health-Enhancing Juices: 7 Key Trends.” This new report reveals the massive opportunities for functional and health-enhancing juices, based on a detailed analysis of successful—and unsuccessful—healthy juice brands. Examples include how digestive health is fast-emerging, behind superfruits, as the single most-promising trend for the juice industry; why juices with added ingredients for heart health don’t sell on either side of the Atlantic, but ones with a heart health benefit intrinsic to the fruit are blockbuster successes; why and how the most successful brands also earn super-premium prices; and why the areas of beauty, energy and weight management all have the potential for profitable growth.

For more information: New Nutrition Business, 44-20-7617-7032; Fax: 44-20-7900-1937; E-mail: miranda.mills@new-nutrition.com; Website: www.new-nutrition.com.

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